The Science of Facebook Ads - Professional

[PRELAUNCH] Learn how to consistently launch profitable campaigns with Facebook Ads!

Introduction To The Course!

Hey There

6 mins

What You'll Learn

4 mins

Foundation

Setting up your Business Manager

7 mins

Facebook Pixel and Standard Events

13 mins

Custom Conversions

10 mins

Facebook Page Basics

14 mins

Facebook Advertising Policies

10 mins

DOCUMENT: Facebook Advertising Policies

56.1 KB

Facebook Ads Framework

Facebook Ads Hierarchy

12 mins

DOCUMENT: Facebook Campaign and Ad Set Naming Template

65.3 KB

Orientation Practice

12 mins

Level 1: Campaign

6 mins

DOCUMENT: Campaign objectives and when to use them

47.1 KB

Level 2: Ad Set

29 mins

Level 3: Ad

19 mins

Developing Your Facebook Advertising Strategy

It's All About The Funnel

11 mins

Defining Your Goals: The Reverse Method

10 mins

The GAAA Principle

15 mins

Calculating Ideal Costs

14 mins

Technical Implementations

10 mins

Targeting

Introduction to Targeting

7 mins

Option 1: Custom Audiences

21 mins

Option 2: Lookalike Audiences

9 mins

Option 3: Saved Audiences

24 mins

Defining Your Target Audiences

16 mins

Finalizing Your Funnel

Detailing Your Funnel

12 mins

Detailing Your Funnel - Worksheet

Budget Planning

18 mins

Getting Creative

The Secret To A Successful Copy

11 mins

Facebook Ad Design Principles

12 mins

Design Tools

17 mins

Designing The Ad

18 mins

Video Ads

17 mins

Launching Your Campaign

Level 1 - Campaign

6 mins

Level 2 - Ad Set

9 mins

Level 3 - Ad

9 mins

CELEBRATION!

3 mins

Post Launch

Appealing to Facebook

10 mins

Observing the Results - Setting Expectations

13 mins

Documenting Your Work

The Importance of Documenting

6 mins

Tools Recommendations & Documentation Structure

14 mins

Analytics - Metric-Based Optimization

Observing The Right Metrics

8 mins

Personalizing Your Presets

13 mins

Optimizing Your Ads With Facebook Breakdowns

12 mins

Advanced Optimization With Delivery Insights

19 mins

Reporting

Creative Reporting

15 mins

Using Campaign Tags and Filters

10 mins

Troubleshooting

Finding The Leaking Bucket

15 mins

Reach Problems

7 mins

SOS - Performance Dropping

10 mins

Making Progress

Launching A/B tests

13 mins

Scaling Your Facebook Ads Efforts

7 mins

Expanding Your Funnel

7 mins

Don't Stop

Don't Stop

2 mins

COMING SOON

Table of contents

Facebook Ads Framework